08/10/2013
-week
5-
Generic
Strategy questions
v
BROAD COST LEADERSHIP- Airasia is the one example of broad cost
leadership because Airsasia offered low-cost for airlines service compared to
other airlines service.
v FOCUSED COST LEADERSHIP- Mydin
is implementing focused cost leadership because the target market of Mydin is
who want to buy in a bulk quantity at the lowest price.
v BROAD DIFFERENTIATION- Toyota
is under broad differentiation leadership because it offered high price at the
unique level of product. It makes people
satisfied with the product at high cost.
v FOCUSED DIFFERENTIATION- Bonia is one of the example of focused
differentiation because it offered products based on unique preferences in
narrow market segmentation.
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