01/10/2013
-week 4-
Evaluating A Company’s Resources Capabilities and Competitiveness
Today I learn about Evaluating A Company’s Resources
Capabilities and Competitiveness. I get
new information in the lecture which is the company will be seen as success
company through statement financial, strategic objectives, financial
performance above average and market share.
The first thing I learn is how well is the company’s
present strategy working? The companies will moves to attract customers and
outcompete rivals via improved product design, better features, higher quality,
wider selection and lower prices.
Besides, the companies will also moves to respond to changing conditions
in the macro-environment or in industry and competitive conditions. There are also initiatives from the company
to build competitive advantage through lower cost, better product offering and
superior ability to serve market niche. The companies have their own effort to
expand or narrow the geographic coverage.
The others effort is to build competitively valuable partnerships and
strategic alliances with other enterprises within its industry.
Secondly, I learn about what are the company’s
competitively important resources and capabilities? Resource here means productive input or
competitive asset that is owned by the firm.
Then, capability defines as capability of a firm to perform some
internal activity competently. Resource
and capability is known as a powerful tool for sizing up a company’s
competitive assets and determining if they can support a sustainable
competitive advantage over market rival. There are two types of company
resource which is tangible and intangible resources. Tangible resources are those that can be touch
or quantified readily. Physical
resources (manufacturing and facilities and mineral resources), financial
resources, technological resources and organizational resources also include as
tangible resources. Then, intangible
resources are harder to see but they are often among the most important of a
firm’s competitive assets. There are a
lot of example of intangible resources such as human assets, brand and
reputational assets, relationships, and company culture.
Thirdly, I learn about is the company able to seize
market opportunities and nullify external threats? The company able or disable to seize market
opportunities by using SWOT analysis.
SWOT analysis means identifying a company’s internal strength,
identifying company weaknesses and competitive deficiencies, identifying a
market opportunities and identifying the threats to a company’s’ future
profitability
Next, I learn about are the company’s cost structure and
customer value proposition competitive?
The company’s cost structure and customer future profitability can be
effect by company’s value chain activities.
The company value chain activities consist of primary activities and
support activities. The primary
activities consist of supply chain management, operations, distribution, sales
and marketing, and service. Product
R&D, technology and system development, human resources management and
general administration include in support activities.
Last but not least I learn about is the company
competitively stronger or weaker than key rivals? The company will be stronger or weaker than
the rivals based on product performance or quality, reputation or image,
manufacturing capability, dealer network or distribution capability, financial
resources, and relative cost position.
No comments:
Post a Comment