22/10/2013
-week 7-
Chapter 6: Strengthening A Company’s Competitive Position
Blue Ocean
Some program or product that has never be done by other people or other
company to gain more profit. For example
government does transformation programs through im4u program. The other thing is fedex that create delivery
in one night. Starbuck coffee is the first restaurant that started drinking
coffee with luxury and comfortable space.
Horizontal Merger and Acquisition
Merger is combining of two or more companies into a single corporate
entity with the newly created company by using a new name of company. But acquisition means purchase of one
business or company by another company or other business entity. Then, horizontal merger and acquisition
defined as process of combining the operations of firms within the same product
or service. For example:
Vertical Integration
Strateged
firm is one that participates in multiple segments or stages of an industry’s
value chain system. Vertical integration
can be dividing into two parts which is forward integration and backward
integration. For example:
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